Dynamic Pricing is a powerful tool designed to help you build and maintain a comprehensive 14-month pricing strategy automatically. Instead of manually creating and adjusting seasons throughout the year, Dynamic Pricing uses real booking data from similar properties in your region to establish competitive rates and keeps them aligned with market demand over time.

How to Set Up Dynamic Pricing

Step 1: Open Dynamic Pricing

Log in to your Holidu Host Account and navigate to the Pricing tab. If you have a new listing or no seasons configured yet, you'll see an empty state. Click "Get started" to launch the guided setup process.

Step 2: Choose Your Tier (Category)

Select one of three pricing categories to define which group of similar properties you want to compete with:

• Budget: Priced like the cheapest approximately 15% of similar properties in your area
• Comfort: Priced around the average of your local market
• Premium: Priced like the top approximately 15% of similar properties in your area

If enough data is available for your property, Holidu highlights the best-fit category with a "Recommended for you" badge.

Note: Similar properties are defined as properties in your same focus region with the same maximum occupancy, based on completed and non-cancelled Holidu Homes bookings. This comparison is based on actual booking data, not listed prices on other platforms like Airbnb or Booking.com. The comparison group is fixed and cannot be manually adjusted.

Step 3: Review Your Price Curve

Once you select a category, a suggested 14-month price curve appears based on seasonality and local demand patterns. You can adjust it using three controls:

• Price level: Shifts your entire price curve up or down to set your overall nightly rate
• Min/max limits: Establishes your hard floor and ceiling—prices will never cross these boundaries
• Seasonal effect (Advanced settings): Controls how much prices move between seasons, ranging from flat year-round pricing to a more pronounced seasonal curve

Step 4: Set Your Season Rules

The guided setup groups your 14 months into season types—Peak, High, Mid, and Low—based on local demand patterns. For each season type, you can set:

• Minimum stay requirements
• Weekend markup percentage
• Check-in and check-out day preferences

These settings apply to every date within that season, streamlining your pricing management.

Step 5: Preview and Apply

Before anything is applied to your listing, you'll see a detailed preview comparing your new prices versus your current rates. Review the comparison carefully, then click "Apply prices" to confirm.

Important: Applying the guided setup will overwrite your existing prices and season settings, including any manual changes you've made to individual days. You'll always see the new versus current prices before confirming, and you can fine-tune any date afterwards.

Step 6: Adjust Anytime

Nothing is locked in with Dynamic Pricing. You can reopen the feature whenever you like to:

• Re-adjust your price level
• Modify your seasonal effect
• Change your price limits
• Edit specific dates, prices, and minimum-stay rules directly in the calendar

Keeping Your Prices Current

Dynamic Pricing works continuously to maintain competitive pricing:

• Weekly data refresh: Holidu refreshes the underlying booking data weekly, so your Similar Properties comparison gradually reflects what's actually happening in your market
• Price recommendations: As demand shifts, Holidu surfaces price recommendations that you can apply with one click
• Automatic optimization: If you'd rather not review recommendations manually, turn on "Enable automatic price optimizations." Holidu will then adjust your price level automatically within your set limits, with every change visible in your price history
• Stay in control: You're never locked in—return to manual pricing at any time
• Data availability: If the feature is not visible for your property, there may not be enough data yet in your region

Frequently Asked Questions

Will my existing prices be overwritten?

Yes. Applying Dynamic Pricing replaces all your current prices and settings, including any manual adjustments to individual days. You'll see a clear comparison of your new versus old prices before confirming, and you can edit individual days manually at any time afterwards.

What are the pricing seasons (Peak, High, Mid, Low)?

These are demand-based groups that organize your year into pricing periods. Peak represents the highest demand periods, while Low represents the quietest times. You can adjust the settings for each season type before your final prices are applied.

Can I still control my minimum stay requirements?

Yes. Dynamic Pricing suggests minimum stay rules based on local demand patterns, but you can edit them manually at any time.

Can I adjust my prices later?

Yes. You can return to editing mode at any time to shift your overall price level or change your price limits. You can also manually edit specific dates and price ranges as before.

What do Budget, Comfort, and Premium mean?

These categories define which group of similar properties you want to compete with. Budget means your pricing aligns with the cheaper end of your local market. Comfort means you're priced around the average. Premium means your pricing matches the top-end properties in your area.

Are cleaning fees or taxes included in these prices?

No. The suggested prices are nightly rates only. Cleaning fees, taxes, and any other charges are managed separately and are not affected by Dynamic Pricing.

What if I want to go back to managing pricing manually?

You can always return to manual pricing management. The Price Curve is a starting point, not a permanent lock-in.

Is the Minimum Price the absolute lowest I will ever receive for a booking?

No. The Minimum Price applies to your nightly base rate. If you have active discounts—such as a 10% Weekly Discount or a 15% Last-Minute deal—these are calculated on top of your nightly rate. This means the final price a guest pays could be lower than your "Minimum" setting.

Will this change the price of bookings I've already received?

No. Your existing bookings remain unaffected. Any reservation that is already confirmed stays at the price it was booked at. Dynamic Pricing only updates rates for nights that are currently available and unbooked.

Why don't the similar properties' prices match what I see on Airbnb or Booking.com?

The price range is based on actual completed bookings within Holidu's own portfolio, not listed or asking prices on other platforms. Some difference is expected between the two approaches.

Can I adjust the comparison area or radius used for the Price Curve?

No. The comparison area—your focus region—is fixed and cannot be manually adjusted. You fine-tune your own pricing level within the selected category using the Price Level slider.

How does Dynamic Pricing handle extra-guest surcharges?

Dynamic Pricing prices for the full number of adults your property accommodates. If you charge a base rate for fewer adults than your capacity, lower the price level in the wizard accordingly—it's calibrated for your full capacity.

Get Started Today

Dynamic Pricing puts market intelligence at your fingertips, helping you stay competitive while reducing the time spent on manual pricing adjustments. Start by opening your Pricing tab and selecting "Get started" to see how Dynamic Pricing can optimize your revenue strategy.